How to Raise Money From Friends & Family for Real Estate Investing

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Prepare an Investment Plan

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Once you’ve done your research and analysis with useful apps, put together an investment plan for yourself. This way when you start approaching your network, you can answer their questions and show you have a fully baked idea.

Because you plan to ask for a loan from someone close to you, you do not necessarily need to make a formal appearance when presenting your idea. You may lay out your investment plan in writing but you can also present your plan to your friends and family verbally. 

Though, showing you’ve done the legwork to vet this idea might serve as a powerful indicator of your seriousness in the project and how much due diligence you’ve managed to conduct.

It never hurts to go the extra mile and make a formal pitch complete with written up investment research and supporting evidence for the claims you plan to make to your friends and family.

Rehearse Your Pitch

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Although you do not want to come off as too contrived when pitching your friends and family, it is still a good idea to repeat your business idea out loud. This exercise can help you build confidence and shake off any nerves before you approach potential lenders.

That means practicing how you phrase certain pros and cons, often by playing up the pros and minimizing concerns around the cons. You don’t want to lie, though. 

If something can truly sink an investment, you need to ask yourself honestly whether this investment is worth the risk. Don’t rush into an investment with your loved ones’ money only to go bust and cause tension with ones who love and support you. No real estate investment fraught with risk is worth anything near that gamble. 

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Lay Out Potential for ROI

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In addition to determining income generated from these assets and potential resale value, you have other costs you, your friends and family should know about.

Demonstrate that you’ve thought through all the details and have accounted for things that could reduce your return on investment. For instance, you might consider purchasing a home warranty in case anything goes wrong on the property and you don’t want to risk paying for every repair yourself.

You can determine how much it will ultimately cost to sell the property using a seller net sheet to compare estimated sale price with selling costs. These include costs like renovation fees, loan repayment, property taxes, real estate commission, etc.

Also take into account that you will need to pay capital gains taxes once you sell the property, unless you make a 1031 exchange transaction and reinvest the proceeds from the sale into a similar property of equal or greater value.

Discuss Funding Options

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Once you have someone signed up and willing to provide you with funding, make sure you understand the terms attached to that funding. You have a few different routes to take:

→ Gifts

If a family member or friend “gifts” you money, that means you do not have to pay it back. You also can avoid paying taxes on gifted money. Currently, an individual can gift up to $15,000 tax-free per year, but they can also utilize the lifetime gift tax exemption worth $11.58 million. 

When you give a gift over $15,000 to one person in a single year, you decrease both your lifetime gift tax exemption ($11.58 million) and the federal estate tax exemption you receive upon your death. This might not matter for most Americans as their estates will fall nowhere near that range. 

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Even in the event where you land far below your lifetime gift tax exemption, you must still report any gift over the $15,000 annual exclusion. The IRS will want to keep track to make sure you haven’t gifted your wealth away over time and skipped out on paying estate taxes.

Finally, a letter or a signed document stating that the money was gifted could be helpful down the line if your project succeeds and the lender suddenly wants a share of the profits. 

→ Loans

Loans allow the lender to set repayment terms, interest rates, etc. You can work with an attorney to draft up a “promissory note” detailing the terms of the loan, or you can structure the loan through a peer-to-peer lending company that will act as an intermediary.

→ Equity

Offering someone equity means that you do not have to pay back their loan until you make a profit. However, this will also make your friend or relative a business partner with partial ownership of your venture, so make sure to consult with an attorney.

Set a Repayment Schedule

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Show the people you are borrowing from that you’ve put thought into how you will pay them back.

  • Will it be monthly?
  • Yearly?
  • Once the property is sold?
  • How much will you owe them for each installment?
  • Will they be charging you interest?

Think about these considerations ahead of time. 

Pro-Tip: Before asking for personal loans from loved ones, it’s a good idea to make sure that your other debts such as credit cards and student loans are paid off or at least substantially paid down.

Keep Your Network Updated

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Let your friends and family know about where you are in your investment journey. You can do this through social media, with an email newsletter, or during casual conversations. Keeping your network updated about your plans can make them feel invested in your goals and can also attract new investors. 

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Finding funding for your real estate project might be tricky, but who better to ask for money than your friends and family? Although you could potentially strain relationships or even lose friends if you do not respect their repayment terms, you can avoid this by being upfront about the risks. Loved ones will also likely be more forgiving about ups and downs in your business plans. 

Ultimately, putting the rules of the loan agreement in writing can set clear expectations at the beginning and avoid any drama down the line.

About the Site Author and Blog

In 2018, I was winding down a stint in investor relations and found myself newly equipped with a CPA, added insight on how investors behave in markets, and a load of free time.  My job routinely required extended work hours, complex assignments, and tight deadlines.  Seeking to maintain my momentum, I wanted to chase something ambitious.

I chose to start this financial independence blog as my next step, recognizing both the challenge and opportunity.  I launched the site with encouragement from my wife as a means to lay out our financial independence journey and connect with and help others who share the same goal.


I have not been compensated by any of the companies listed in this post at the time of this writing.  Any recommendations made by me are my own.  Should you choose to act on them, please see the disclaimer on my About Young and the Invested page.

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